Prom and Shark Tags

Can you believe that Prom for most schools is only a few months away? Unfortunately, Prom season can be both profitable and costly for many retailers who sell formal gowns. Many customers (especially in this down economy) buy the dress and then return it after the dance.  Wouldn’t you consider returning the dress after it has been worn as theft? How do you prevent shoplifting of this type?

This creates multiple problems. The staff invests a lot of time and energy to sell the product and the store doesn’t need these refunds hitting the bottom line.  It is even more costly when many dresses are returned damaged with the claim that the dress has never been worn.  To combat this shrinkage, I suggest retail anti-theft devices like Shark Tag manufactured by Alpha Security.

There are many choices of retail anti-theft devices designed to deter and ultimately prevent shoplifting as the goal. Most retail anti-theft devices are sensor tags which sound an alarm when a customer attempts to steal them.  These are great tools with which to prevent shoplifting; however, they do not prevent the “wear and return” issue. 

A Shark Tag offers the solution to this issue.  Shark Tag, a plastic tag that pinches (not punctures) into place on clothing, is best used in conspicuous places – like the middle of the chest area.  The customer must remove it (or look ridiculous) before wearing the product.  Since most stores’ refund policy excludes taking back worn items, this tag offers proof that the item has been worn.  One can simply point out that without the Shark Tag in place the store can’t do the refund instead of arguing over whether or not the customer is lying about wearing the product.  Voila! Problem solved!

Visit the Loss Prevention Store for retail anti-theft devices which can prevent shoplifting and increase profits in your business.

For more information on how you can utilize retail anti-theft devices in your store and prevent shoplifting, please contact us by calling 866.914.2567 or peruse our website at