Prevent shoplifting with a new attitude – Atlanta

Maybe what is holding you back in your quest to prevent shoplifting is your own attitude. Many retailers need to look with in before they invest in any equipment such as CCTV. If your attitude is not one of attacking your shoplifting problem through customer service then you do not have a good foundation to build on. Any equipment you add will simply be an investment that does not fully pay off.

Customer service is the primary tool to prevent shoplifting . Customers love customer service, shoplifters absolutely hate it. The beauty of this is that the more you do the better your sales. Think about it. If your staff is aggressive with quality customer service, by knowing the products you sell and are not afraid to approach each and every customer you will increase sales and as important “add on sales”. For example if a member your staff is assisting a customer who is purchasing an electronic device that takes accessories are they discussing the good and bad points of those items. Are they making recommendations and offering those additional items?

In doing this they will find out quickly if this person is a customer or a shoplifter. A shoplifter will react completely differently. A shoplifter will resist the attention and all though some legitimate customers will do the same an experienced and alert employee will notice differences such as a lack of interest in the product being purchased and indifference about price.

So what does the employee do at this point? If they have developed a feeling that the “customer” is possibility a shoplifter it is not the time to back off. If the person is resisting more customer service then they should stay in the area being very visible. This will frustrate most shoplifters. In most cases the shoplifter will simply move on to an easier target, probably your competitor.

But at the same time your store will earn a reputation as the place that provides customer service that is above and beyond. This will spread by word of mouth. Friends will tell friends. The same thing will happen with shoplifters. Shoplifters talk and will share this information. The shoplifters themselves will be a positive part of your program to prevent shoplifting .

Contact us at prevent shoplifting or call 1.866.914.2567 or in Atlanta 770.426.7593 for more information.