DON’T LET THIEVES FLY AWAY WITH YOUR DRONES

 

DON’T LET THIEVES FLY AWAY WITH YOUR DRONES – USE AN ALPHA SPIDER WRAP
The drone business is set to be a multi-billion dollar a year industry and this shopping season should see sales take-off like never before. As with any hot new and exciting product, you have to Prevent Shoplifting if you want to keep yourself profitable. Whether you plan to stock the very best high-end camera platforms, or some inexpensive toys, these products are guaranteed to be a hit this year and can really add a significant amount to your bottom line. So, let’s talk strategy, shall we?
Last year around the holidays, my store purchased tons of drones. Small ones, big ones, cheap ones and expensive ones. They were an absolute hit and we sold them hand over fist. We also lost quite a bit to both internal and external theft. This was our first year really buying into the category, and we really dropped the ball in securing them. This year, we bought a few hundred Alpha Spider Wraps to get us through the season. Here’s why we made that decision this year and why you should consider it as well. 
With the drone category, you really have to give your customer’s access to the product. The open-sell concept is what really drives the business in this category. You can’t have the product behind a case, or a have just a display box on the shelf. You have to let the customer see the product, hold it in their hands, and yes, even let them play with it. (I set up a little indoor area for customers to play with some of the more popular ones. Great way to blow out of them). What I didn’t do was use an Alpha Spider Wrap in order to Prevent Shoplifting. 
Within the first week that we set our displays out, we had lost two. In another week, I had lost 10. By the time Black Friday rolled around, I was down nearly 25 units. I stationed an employee at the display center, but you know how it is during those busy days. There’s just no way that you can keep up with everyone. All told, I lost about 100 units last year. You can bet that my stores are not going to lose that much again this year. I’ve got my retail utility belt on and I’m primed and ready to Prevent Shoplifting. 
If you’re thinking about adding some cool new drones to your store’s holiday assortment this year, you’d be remiss if you didn’t at least consider the Alpha Spider Wrap. While I never expect any singular product to completely Prevent Shoplifting, I fully expect to see between 50-60% less theft than last year. Go ahead, give them a try. 
 
For more information about Alpha Tech contact us or call 1.866.914.2567.

The drone business is set to be a multi-billion dollar a year industry. As with any hot and exciting product, you have to Prevent Shoplifting if you want to keep yourself profitable. Whether you plan to stock the very best high-end camera platforms, or some inexpensive toys, these products are guaranteed to be a hit this year and can really add a significant amount to your bottom line. So, let’s talk strategy, shall we?

 Last year around the holidays, my store purchased tons of drones. Small ones, big ones, cheap ones and expensive ones. They were an absolute hit and we sold them hand over fist. We also lost quite a bit to both internal and external theft. This was our first year really buying into the category, and we really dropped the ball in securing them. This year, we bought a few hundred wrap tags  to get us through the season. Here’s why we made that decision this year and why you should consider it as well. 

 With the drone category, you really have to give your customer’s access to the product. The open-sell concept is what really drives the business in this category. You can’t have the product behind a case, or a have just a display box on the shelf. You have to let the customer see the product, hold it in their hands, and yes, even let them play with it. (I set up a little indoor area for customers to play with some of the more popular ones. Great way to blow out of them). What I didn’t do was use an wrap tag in order to Prevent Shoplifting

 Within the first week that we set our displays out, we had lost two. In another week, I had lost 10. By the time Black Friday rolled around, I was down nearly 25 units. I stationed an employee at the display center, but you know how it is during those busy days. There’s just no way that you can keep up with everyone. All told, I lost about 100 units last year. You can bet that my stores are not going to lose that much again this year. I’ve got my retail utility belt on and I’m primed and ready to Prevent Shoplifting. 

 If you’re thinking about adding some cool new drones to your store’s holiday assortment this year, you’d be remiss if you didn’t at least consider the retail anti-theft devices. While I never expect any singular product to completely Prevent Shoplifting, I fully expect to see between 50-60% less theft than last year. Go ahead, give them a try. 

 
For more information about retail anti-theft devices, contact us or call 1.866.914.2567.

 

Alpha spider wraps