Are YOU The Cause Of Increased Shoplifting In Your Retail Store?

Me? Prevent shoplifting? Studies show that a lack of deterrence efforts by retailers will encourage up to 75% more shoplifting in a retail store. It makes sense, do nothing and you leave yourself wide open. Not only will a shoplifter hit you but they will come back time and time again. And to add insult to injury they will tell their shoplifter friends. Suddenly your store is “shoplifting central”.

Shutting down shoplifters is not rocket science. A “good” program to prevent shoplifting consists of employees that have been trained and are comfortable in customer service tactics that deter shoplifters. It’s simple really; Approach any suspected shoplifter as you would a customer. “Hello, how can I help you?” This type of simple greeting will shut most impulse shoplifters. They will not shoplift in your store during that visit.

A “great” program to prevent shoplifting takes more. You must know the techniques to shut down amateur and professional shoplifters. This takes a bit more skill and knowledge. In addition to prevent shoplifters from cleaning you out you must also understand that they know your store as well as you do. They will select a time of day when your employee to customer ratio is the lowest. Since you are busy it makes it easier. To compensate you must use an Electronic Article Surveillance (EAS) system. EAS systems like a Checkpoint system give the retailer an equalizer in the fight.

Aggressive and positive customer service that is appealing to customers and very unappealing to shoplifters can only be achieved with training. But the key is that once your people are trained you as the leader must reinforce it. We have all put programs in place then walk away feeling great. We solved the problem! However, six months later we are no better off. That’s because we did not keep it a priority with our employees.

Do not be the cause of your shoplifting problem. Prevent shoplifting every day, day in and day out.

For more contact us at prevent shoplifting or call 1.866.914.2567